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If you are looking to make changes to how you recruit software developers, I’ve been hiring, training, and mentoring programmers for 20+ years. I’ve recently been writing on this subject on my personal site. This 3-part series sums up some current thoughts on the subject: What Job does your company do for your employees, Recruiting Passively Looking Developers, and Communicating Salary in Job Postings.
To sum it up: (1) Think of a job at your company like a product (2) Use proven Product Development, Product Marketing, Technical Sales, and Customer Care techniques to focus on the passive market.
If you run a technical business and sell to other companies (B2B), then take a look at my e-book on getting more leads.
You have my card, but if you need to reach me, please contact me at any time.